The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 4, 2025
Rethinking Global Recruitment: Agility and Authentic AI
How do you grow international enrollment in a world defined by volatility, technology and shifting global dynamics? Randy Byers, Vice President for International Affairs at Dallas Baptist University, brings over 20 years of global education leadership to unpack what it takes to build sustainable, ethical, and agile international recruitment strategies.…
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October 28, 2025
Small Budgets, Big Impact: Marketing Beyond the Constraints
With rising competition and shrinking budgets, small colleges can feel squeezed out of the higher ed conversation. But Tom Kook, Vice President for Enrollment and Marketing at Emmaus University, shares how thinking small can actually be a strategic advantage. From mission-first messaging to building nimble teams that punch above their…
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October 21, 2025
Leading in Niche Institutions: How being unique helps you stand out.
Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
June 18, 2024
Leadership at the Forefront: Secure Your Seat in Strategic Planning
Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution’s strategic plan. It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement…
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June 11, 2024
The Hospitality Playbook: Impactful Community Partnerships in Higher Ed
Is community outreach in higher ed really as simple as wearing your name tag? Taking a look at community needs through data can present partnerships you may have never anticipated. From Missouri Baptist University, Bryce Chapman and Brittany Sangrisaw share their institution’s innovative strategies toward hospitality and partnership. In this…
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June 4, 2024
Respect Students’ Time: Flexible Higher Ed for Diverse Life Experiences
Now more than ever, students and families are shifting their focus toward the return on investment in higher education. With prospective students shifting their focus, higher ed needs to be flexible to keep up with changing times. Respecting students’ time and crafting strategies to meet different life experiences takes time,…
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May 28, 2024
Understand Your Audience: Tailoring Content Across Communities
Prospective students come from all sorts of backgrounds, communities, needs, and wants. A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why. Shaping your content to satisfy…
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May 21, 2024
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations. Kathleen Stockham, Chief Marketing Officer at…
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May 14, 2024
Breaking Barriers: Mentorship and Development in Higher Ed Enrollment
With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop. But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher…
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May 7, 2024
Strategic Communication: Identify Your School’s Why
It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year’s plan may seem like the only option. We’ve got two words for you —…
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April 30, 2024
Shoestring Budgets: Strategic Approaches to Authentic Engagement
Authentic engagement means more than just editing a template and calling it a day. It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules. It’s about taking risks and trying new…
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April 23, 2024
Social Media for GenZ College Search: ZeeMee’s Impact on Recruitment
Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of. The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are. We’re…
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April 16, 2024
Team Integrations and Mergers in the Evolving Marketing Space
With a marketing world that feels like it’s shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution’s way. Being intentional when building or integrating teams and having an understanding of everyone’s background is critical…
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