The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
September 16, 2025
Turning Your Website Into a Recruitment Powerhouse
When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver.In this episode, Kesha shares how strategic leadership,…
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September 9, 2025
Leading a University Rebrand with Purpose
What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful…
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Bart
Caylor
President & Founder
October 14, 2025
AI, Integrity, and the Next Generation of Learners
Artificial intelligence is reshaping higher education and each generation is approaching it differently. NYU’s Conor Grennan , alongside his Gen Z son, Finn, explores how AI is influencing academic integrity, workforce readiness, and the way students engage with learning.Rather than approaching AI with fear or hype, Conor calls institutions to…
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October 21, 2025
Leading in Niche Institutions: How being unique helps you stand out.
Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in…
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October 28, 2025
Small Budgets, Big Impact: Marketing Beyond the Constraints
With rising competition and shrinking budgets, small colleges can feel squeezed out of the higher ed conversation. But Tom Kook, Vice President for Enrollment and Marketing at Emmaus University, shares how thinking small can actually be a strategic advantage. From mission-first messaging to building nimble teams that punch above their…
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November 4, 2025
Rethinking Global Recruitment: Agility and Authentic AI
How do you grow international enrollment in a world defined by volatility, technology and shifting global dynamics? Randy Byers, Vice President for International Affairs at Dallas Baptist University, brings over 20 years of global education leadership to unpack what it takes to build sustainable, ethical, and agile international recruitment strategies.In…
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November 11, 2025
Eventful Branding: How to Turn Campus Events into Living Brand Stories
Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, Vice President for Communications and Brand Marketing, is redefining what campus events can be through a framework called Eventful Branding. This philosophy turns events from logistical tasks into meaningful,…
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November 18, 2025
4 Big Things for 2026
A short update from Zach Coffin sharing four important things happening inside The Higher Ed Marketer. 4 Big ThingsSpecial Episode Dec 9th – Bart sits down with Troy and Zach to look into 2026 and what trends he sees coming in marketing in 2026. It’s not all AI. Caylor Solutions…
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November 25, 2025
Leading Through Systems, Stewardship, and Strategic Alignment
How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how…
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December 2, 2025
Stewarding a Legacy Brand in a Modern Higher Ed Landscape
What does it look like to lead marketing and strategy at an institution that spans education, media, and publishing? Sam Choy of Moody Bible Institute shares how he’s navigating brand evolution, cross-departmental leadership, and institutional clarity in the context of a nearly century-old Christian brand.With experience in corporate marketing and…
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December 9, 2025
What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)
Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart Caylor steps into the guest seat as Troy Singer and Zach Coffin (VP, The Higher Ed Marketer) guide a candid, energetic deep dive into…
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December 16, 2025
Rethinking Higher Ed Marketing Teams
A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work…
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December 23, 2025
Do Not Be Afraid: Merry Christmas from Caylor Solutions and The Higher Ed Marketer
As the year comes to a close, this short Christmas reflection offers a moment to slow down and take stock. Drawing from a familiar scene in A Charlie Brown Christmas, Zach Coffin reflects on fear, gratitude, and the tendency to hold tightly to control during demanding seasons of work and…
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January 13, 2026
Season 8 – Taking the Next Right Step
Season 8 of The Higher Ed Marketer Podcast opens with encouragement for higher ed leaders entering a new year with both opportunity and uncertainty ahead. This season is grounded in the belief that progress does not require a perfect plan, only clarity, trust, and the willingness to move forward one…
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