November 22, 2022

In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling. Cutler Andrews , Senior Associate Vice President for…

November 15, 2022

As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine. Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes. Jennifer shares…

November 8, 2022

Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate. Katie Jensen , Associate VP of Insights & Analytics at University…

November 1, 2022

Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand. Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their…

October 25, 2022

Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision. Terri Hughes, Director Of Communications at Michigan State University…

October 18, 2022

A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important. Shauna and Mary return for this follow-up episode along…

October 11, 2022

QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spoke with spokenote’s CEO, John Weschler, and CMO, Mike Harmon, about the potential…

October 4, 2022

University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni.   Dr. Jed Macosko is the…

September 27, 2022

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams…

September 20, 2022

The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant.    Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support…

September 13, 2022

The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn.  Dr. Lake Lambert began his tenure as the…

September 6, 2022

While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the…