The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
December 23, 2025
Do Not Be Afraid: Merry Christmas from Caylor Solutions and The Higher Ed Marketer
As the year comes to a close, this short Christmas reflection offers a moment to slow down and take stock. Drawing from a familiar scene in A Charlie Brown Christmas, Zach Coffin reflects on fear, gratitude, and the tendency to hold tightly to control during demanding seasons of work and…
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December 16, 2025
Rethinking Higher Ed Marketing Teams
A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work…
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Bart
Caylor
President & Founder
April 6, 2021
When Crisis Hits: Reputation Management in Higher Education
A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered…
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March 30, 2021
Using your Distinctiveness as a Selling Point
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point…
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March 23, 2021
Building Stronger Relationships Using Data w/ JP Spagnolo
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft…
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March 16, 2021
Enrollment Marketing: How to Leverage a Mascot Program
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English…
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March 9, 2021
Creating an Adaptable Brand Promise in the Age of Social Media
On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: – Working internally to create university marketing campaigns – Creating a brand promise that captures…
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March 2, 2021
How a Multi-Platform CRM can Drive Marketing Insights
On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, have a conversation with Jeurell Smith, Institutional Data Analyst at Otterbein University about: – How to lead multi-platform CRM integration at your university – Benefits of syncing your data…
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February 13, 2024
Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value
When was the last time you were at a college fair and students immediately walked away after seeing your price tag?It’s time to be transparent, intentional, and communicative about available resources.We’re challenging misconceptions and unlocking the value and opportunity of higher ed.Getting the ball rolling is Ken Sigler, the Director…
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February 20, 2024
Critical Thinking and Media Literacy in the Digital Age
Teaching critical thinking is the first step to media literacy in the digital age.With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture.Being able to have challenging conversations with people with opposing views and critically analyze information…
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February 27, 2024
How the University of Kentucky is Trailblazing Financial Literacy
It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too late to go for the challenge.We’re talking to Kirsten Turner, the Vice President…
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March 5, 2024
AI Chatbot Personalization: Augment the Student Experience
Personalized AI chatbots used to be a muse for science fiction writers.But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless.You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder and CEO…
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March 12, 2024
Why Curiosity and Innovation Are Part of the Higher Ed Promise
Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean…
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March 19, 2024
Book Club: The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it.If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.For the introductory episode in our weekly review series of Bart Caylor’s…
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