The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
March 31, 2026
Launching a Brand New Website While Being New To Higher Education
What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience…
Episode Page
March 24, 2026
How Journalists Are Transforming Higher Ed Marketing
Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutions communicate, build trust, and inspire action in a rapidly changing landscape. Their conversation highlights how marketers can move beyond surface-level messaging to uncover deeper stories, create meaningful…
Episode Page
Bart
Caylor
President & Founder
April 2, 2024
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart.Strangers with experience can get the conversation started and completely transform your school’s brand.We’re chatting with Brian MacDonald,…
Episode Page
March 26, 2024
Putting AI Tools to Work for Your Marketing Team
On November 30th, 2022, ChatGPT changed the world.Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university.Dave discovered that the months of work that went into creating it could all be done…
Episode Page
March 19, 2024
Book Club: The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it.If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.For the introductory episode in our weekly review series of Bart Caylor’s…
Episode Page
March 12, 2024
Why Curiosity and Innovation Are Part of the Higher Ed Promise
Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean…
Episode Page
March 5, 2024
AI Chatbot Personalization: Augment the Student Experience
Personalized AI chatbots used to be a muse for science fiction writers.But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless.You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder and CEO…
Episode Page
February 27, 2024
How the University of Kentucky is Trailblazing Financial Literacy
It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too late to go for the challenge.We’re talking to Kirsten Turner, the Vice President…
Episode Page
February 20, 2024
Critical Thinking and Media Literacy in the Digital Age
Teaching critical thinking is the first step to media literacy in the digital age.With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture.Being able to have challenging conversations with people with opposing views and critically analyze information…
Episode Page
February 13, 2024
Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value
When was the last time you were at a college fair and students immediately walked away after seeing your price tag?It’s time to be transparent, intentional, and communicative about available resources.We’re challenging misconceptions and unlocking the value and opportunity of higher ed.Getting the ball rolling is Ken Sigler, the Director…
Episode Page
February 6, 2024
Digital Marketing Literacy and Best Practices for PPC
Higher Ed marketing is not one size fits all. Each institution is unique and can’t be all things for all people. Finding what consistently works for your brand and sticking to it is crucial to brand growth. The first steps towards success are removing personal bias, having a goal, and…
Episode Page
January 30, 2024
Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing
It’s hard to ask for help. Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education. Collaboration, shaking things up, and attempting different strategies can create waves and allow you to think differently. With over 35 years…
Episode Page
January 23, 2024
Radical Hospitality: Transforming Student Recruitment in Higher Education
The admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. By investing in “radical hospitality” and focusing on relationship-building with students, admissions teams can discover the clearest path possible. Acting intentionally to show students they matter is key to unlocking their true career path.…
Episode Page
January 16, 2024
Academic Advocates: Customer Service in Higher Education
Customer service often takes a back seat in the process of higher ed recruitment. Every interaction with a prospective student is crucial to how they view your institution. This means staying up-to-date, trying new tactics, and being intentional about your customer service philosophy. Above all else, consistency is key to…
Episode Page
61-72 of 269
© 2023 The Higher Ed Marketer