The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 19, 2024
FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College
This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition. Dr. Gross dives into Hartwick’s bold tuition reset, sharing the…
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November 12, 2024
GenAI for Teams with Bart Caylor and Zach Coffin
In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the…
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November 5, 2024
Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism
In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
October 31, 2023
Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings
Step right up as we unpack the U.S World News College & University Rankings. There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking? We’re talking to Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. Adam wrote his…
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October 24, 2023
Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas
Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience. That’s why we’re talking to Shane Baglini, Senior Director of Marketing Recruitment at Muhlenberg College. A dynamic higher ed marketer, Shane has…
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October 17, 2023
Truth in Advertising: Authenticity in Higher Ed Marketing
Authenticity has taken a front seat in higher ed marketing. Branding your institution authentically is a big key to success, and it starts with improving the employee experience. That’s why we’re talking to Eddie Francis, Founder of Edify Ventures. With a diverse experience in various industries, Eddie holds firm that…
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October 10, 2023
From Generic to Magnetic: Tailored Marketing in Higher Education
Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it. It’s key to ensure that when the right piece of marketing is available to your university, you seize it.…
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October 3, 2023
The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023
Batter up! With the 2023 World Series just around the corner, we’re celebrating an all-star roster of The Higher Ed Marketer interviews. From CMOs to school presidents, we’ve had the privilege to talk to some of the most brilliant minds in higher education. And the best part? Each of this…
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September 26, 2023
Print Is Not Dead: Magazines as a Key Part of Alumni Communications
When it comes to alumni communications, print isn’t dead yet. In fact, many alumni who are express great interest in receiving printed content. When done the right way, print not only provides a great ROI but also helps higher ed material to stand out in what is becoming an increasingly…
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September 19, 2023
Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. And lots of higher ed institutions are still trying to wrap their heads around AI’s potential, for better or worse. But the truth is that the rest of the world is going full speed…
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September 12, 2023
International Student Marketing: How Your School Can Sell Brand USA
Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind. But Mary Catherine Chase, Director of Marketing and Communications at The George Washington…
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September 5, 2023
Five Ways to Build Trust Within Higher Ed Enrollment
When It comes to building trust by empowering teams to take ownership, higher ed leaders must communicate frequently and not be afraid to push boundaries. Today, we’re joined by the Senior Director of Enrollment Marketing at Baylor University, Jen McCrady. Jen talks about what helps her unique management style to…
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August 29, 2023
Brand Framework: Reshaping and Rediscovering Your School’s Promise
For any number of reasons, higher ed institutions can sometimes get caught up in a branding dilemma. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University of Louisville in 2017. It was…
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