The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

May 27, 2025

Faith Leaders Mini-Series Next Week

We’re thrilled to announce the Faith Leaders Mini Series—a special four-week series of episodes focused on the unique opportunities, challenges, and innovations within Christian higher education. Hosted by Bart Caylor and joined by guest co-host Zach Coffin, VP of The Higher Ed Marketer, this series features conversations with influential leaders…
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May 20, 2025

Lessons from a Rookie VP Navigating Higher Education Marketing: Endurance, Storytelling, and Enrollment

In this conversation, Jeff Salyer, shares insights from his recent transition into Vice President for Enrollment and Marketing at Lee University. He draws parallels between ultra running and the challenges of enrollment, emphasizing the need for effective communication and listening to stakeholders. Jeff also highlights the significance of engaging with…
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May 13, 2025

Next Week: What Higher Ed Marketing Can Learn from Ultra Running

Bonus Episode Alert 🚨We’re closing out Season 6 with something special. In next week’s bonus episode, Dr. Jeff Salyer—VP for Enrollment and Marketing at Lee University—joins us to talk about endurance, storytelling, and the future of student engagement. This short update from Zach Coffin, VP of The Higher Ed Marketer,…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
March 12, 2024

Why Curiosity and Innovation Are Part of the Higher Ed Promise

Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean…
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March 5, 2024

AI Chatbot Personalization: Augment the Student Experience

Personalized AI chatbots used to be a muse for science fiction writers. But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless. You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder…
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February 27, 2024

How the University of Kentucky is Trailblazing Financial Literacy

It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them.  That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution.  It’s never too late to go for the challenge. We’re talking to Kirsten Turner,…
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February 20, 2024

Critical Thinking and Media Literacy in the Digital Age

Teaching critical thinking is the first step to media literacy in the digital age. With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture. Being able to have challenging conversations with people with opposing views and critically…
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February 13, 2024

Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value

When was the last time you were at a college fair and students immediately walked away after seeing your price tag? It’s time to be transparent, intentional, and communicative about available resources. We’re challenging misconceptions and unlocking the value and opportunity of higher ed. Getting the ball rolling is Ken…
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February 6, 2024

Digital Marketing Literacy and Best Practices for PPC

Higher Ed marketing is not one size fits all. Each institution is unique and can’t be all things for all people. Finding what consistently works for your brand and sticking to it is crucial to brand growth. The first steps towards success are removing personal bias, having a goal, and…
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January 30, 2024

Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing

It’s hard to ask for help. Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education. Collaboration, shaking things up, and attempting different strategies can create waves and allow you to think differently. With over 35 years…
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January 23, 2024

Radical Hospitality: Transforming Student Recruitment in Higher Education

The admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. By investing in “radical hospitality” and focusing on relationship-building with students, admissions teams can discover the clearest path possible. Acting intentionally to show students they matter is key to unlocking their true career path.…
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January 16, 2024

Academic Advocates: Customer Service in Higher Education

Customer service often takes a back seat in the process of higher ed recruitment. Every interaction with a prospective student is crucial to how they view your institution. This means staying up-to-date, trying new tactics, and being intentional about your customer service philosophy. Above all else, consistency is key to…
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January 9, 2024

Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement

Are you utilizing all the tools in your toolbox? Thinking bigger, more interactive, and focusing on fueling engagement is within reach. By learning with AI, your college or university’s fundraising campaigns can be crafted and completed much faster and even at the click of a button. We get the AI…
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