The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 15, 2025
Crisis Communication Strategies for Universities
Season 6 – Episode 202 Is your university truly prepared for a crisis—and is that plan ready to activate when it matters most? In this conversation, Mike Thomas, Vice President for Integrated Marketing Communications at Pepperdine University, explores the vital role of gratitude, crisis communication, and the Emergency Operations Committee…
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April 8, 2025
Reclaiming Relevance: How Higher Ed Marketing Can Reconnect with a Changing World
Season 6 – Episode 201 In this episode, Carol Keese, VP and CMP at University of Oregon, challenges traditional higher ed marketing norms and invites institutions to let go of exclusivity and lean into authenticity. Drawing on her extensive experience, she unpacks how colleges and universities can better communicate their…
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April 1, 2025
Rebranding a Giant — Ethan Braden’s Bold Vision for Texas A&M
Season 6 – Episode 200 What happens when one of the most respected voices in higher ed marketing takes on one of the country’s largest and most tradition-rich institutions? In our 200th episode, Ethan Braden shares his bold vision for Texas A&M University—why he said yes to the role, how…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
February 6, 2024
Digital Marketing Literacy and Best Practices for PPC
Higher Ed marketing is not one size fits all. Each institution is unique and can’t be all things for all people. Finding what consistently works for your brand and sticking to it is crucial to brand growth. The first steps towards success are removing personal bias, having a goal, and…
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January 30, 2024
Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing
It’s hard to ask for help. Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education. Collaboration, shaking things up, and attempting different strategies can create waves and allow you to think differently. With over 35 years…
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January 23, 2024
Radical Hospitality: Transforming Student Recruitment in Higher Education
The admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. By investing in “radical hospitality” and focusing on relationship-building with students, admissions teams can discover the clearest path possible. Acting intentionally to show students they matter is key to unlocking their true career path.…
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January 16, 2024
Academic Advocates: Customer Service in Higher Education
Customer service often takes a back seat in the process of higher ed recruitment. Every interaction with a prospective student is crucial to how they view your institution. This means staying up-to-date, trying new tactics, and being intentional about your customer service philosophy. Above all else, consistency is key to…
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January 9, 2024
Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement
Are you utilizing all the tools in your toolbox? Thinking bigger, more interactive, and focusing on fueling engagement is within reach. By learning with AI, your college or university’s fundraising campaigns can be crafted and completed much faster and even at the click of a button. We get the AI…
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January 2, 2024
Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing
Making higher education accessible to all is big as we approach the enrollment cliff. Identifying the needs of all prospective students and really asking the ‘why’ makes Gen Z feel seen and heard. It’s time to tailor your marketing strategy to meet the needs of the next generation. We’re getting…
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December 26, 2023
Emotional Transformation: The Power of Authentic Student Stories
Telling the authentic transformative stories of students and staff on your campus helps foster real emotional connections. Without forming a genuine connection with your prospective students, they may see right through you. Stories are everything – it’s time to show the impact your university has had on those in your…
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December 19, 2023
Getting Your Marketing Ready for Generation Alpha
Different generations are beginning to have an increase in educational influence. Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key. With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially…
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December 12, 2023
Breaking the Mold: Higher Ed for Non-Traditional Learners
The higher education experience is changing. With attention spans shifting and life getting in the way, institutions need to adapt. Now more than ever, learning needs to be functional for the nontraditional student. Getting the conversation started is Troy Brown, the VP and Director of Recruitment and Enrollment at the…
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December 5, 2023
Data-Informed Decisions: How AI is Reshaping Marketing Strategies
Welcome to the Gold Rush era of artificial intelligence. AI is integrating more and more into the world of higher education and everyone is hoping for their morsel of success. It’s crucial now more than ever to begin educating yourself on the world of AI. Push off your studying and…
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