The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
December 23, 2025
Do Not Be Afraid: Merry Christmas from Caylor Solutions and The Higher Ed Marketer
As the year comes to a close, this short Christmas reflection offers a moment to slow down and take stock. Drawing from a familiar scene in A Charlie Brown Christmas, Zach Coffin reflects on fear, gratitude, and the tendency to hold tightly to control during demanding seasons of work and…
Episode Page
December 16, 2025
Rethinking Higher Ed Marketing Teams
A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work…
Episode Page
December 9, 2025
What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)
Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart Caylor steps into the guest seat as Troy Singer and Zach Coffin (VP, The Higher Ed Marketer) guide a candid, energetic deep dive into…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
October 29, 2024
Leading Bold Change Through Innovation: David Wright on the Future of Higher Education
In this episode of The Higher Ed Marketer, we speak with David Wright, President Emeritus of Indiana Wesleyan University and Founder and President of Christian Education Services, about the evolving landscape of education. David shares his pioneering work in online education during the 1990s, offering a unique perspective on how…
Episode Page
October 22, 2024
A Business-Like Approach: Bringing a CEO Mindset to Higher Ed
Eric Hogue, President at Colorado Christian University, joins Bart to explore the benefits of applying a CEO mindset to higher education leadership. Eric shares how this business-driven approach can align with the mission of higher ed institutions while promoting financial sustainability. From focusing on net tuition profits to involving donors…
Episode Page
October 15, 2024
How Generative AI Tools Can Help You Survive the Enrollment Cliff
In this episode, Gil Rogers, Founder and Principal of GR7 Marketing, talks about overcoming the fear of failure in higher education marketing and enrollment. Gil unpacks how legacy strategies can hold institutions back and why embracing new tools like generative AI is essential for success. He also highlights practical steps…
Episode Page
October 8, 2024
Building an In-House Agency: The Purdue Brand Studio Journey
Kelly Hiller, VP of Marketing and Communications at Purdue University, shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agency Purdue Brand Studio. Kelly discusses the inspiration behind this bold move, the challenges faced in repositioning the department, and how Purdue is pushing creative boundaries…
Episode Page
October 1, 2024
Intentional Branding: A Messaging Strategy That Resonates
Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing…
Episode Page
September 3, 2024
Amplify Student Voices: Let Them Tell Their Stories
How often do you find yourself wondering what your school’s marketing messaging should be? What are your prospective students interested in? What do they see that sets your institution apart? The easiest way to hear your students’ stories is from the students themselves. We’re chatting with Kathy Howell and Kathy…
Episode Page
August 27, 2024
How to Include Donor Stories in Your Marketing Campaigns
In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor. So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level? Kenyon’s Vice President for Advancement, Colleen Garland, and Vice…
Episode Page
August 20, 2024
Messaging Modalities, Personas, and Strategic Actions
Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast. In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us. By identifying audience personas and adapting…
Episode Page
August 13, 2024
The Enrollment Cliff: Tim Fuller’s Perspective
In early 2023, Bart’s mentor and a dear friend of the show, Tim Fuller, joined us for an insightful conversation about the demographic enrollment cliff. Tim unexpectedly passed away a few short months after this episode originally aired. As a lifelong advocate for higher education, Tim’s passion for helping academic…
Episode Page
August 6, 2024
Advancement as a Revenue Driver: Strategies for Alumni Engagement
The Advancement team often wears many different hats across multiple departments, but one common goal is building relationships and raising funds. By walking through life with alumni via a mentorship program or sending out a QR code to find out generational preferences, you can understand your alumni and donors on…
Episode Page
51-60 of 239