The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
August 25, 2026
Summer Rewind: AI, Integrity, and the Next Generation of Learners
Encore Episode: Originally Aired October 2025 ___ Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s founder and CEO, Conor Grennan, joined by his Gen Z son, Finn, to explore how AI is influencing academic integrity, workforce readiness, and the way students engage with…
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August 18, 2026
Summer Rewind: Eventful Branding: How to Turn Campus Events into Living Brand Stories
Encore Episode: Originally Aired November 2025 ___Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, who now serves as Senior Advisor to the President, shares how she redefined campus events through a framework called Eventful Branding.. This philosophy…
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Bart
Caylor
President & Founder
September 9, 2025
Leading a University Rebrand with Purpose
What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful…
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September 2, 2025
Big Celebration and a Sneak Peep into Season 7
Fall is here and that means another great season of The Higher Ed Marketer Podcast. Sneak Peak into Season 750,000+ downloads…WHAT?!?!? Thank you for helping shape this community. Next week – Season 7 Launched. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit…
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August 26, 2025
Your Students Will Tell You Everything: Power Your Innovation by Listening
This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential…
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August 19, 2025
Putting AI Tools to Work for Your Marketing Team
This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential…
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August 12, 2025
How to Leverage Student-Produced, Authentic Content
This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for…
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August 5, 2025
Speak With One Voice: Getting Students Involved in Enrollment Marketing
This episode (1 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for…
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July 29, 2025
Scaling Connection: How Indiana University Builds Community Before Day One
Episode 213 ZeeMeeSummer Series – Week 4 of 4In this episode, we talk with Sacha Thieme, Associate Vice Chancellor and Executive Director of Admissions at Indiana University Bloomington. Sacha shares how her team is rethinking student engagement long before day one on campus. From building community at scale to partnering…
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July 23, 2025
Why Community is the New Conversion Tool in Higher Ed Marketing
ZeeMee Summer Series – Week 3 of 4Building community is your new enrollment strategy. In this episode, Bart Caylor sits down with Vanessa Didyk, CEO of ZeeMee, to explore how student-driven community is transforming the enrollment funnel. Vanessa shares the story behind ZeeMee’s evolution and why today’s students crave authentic…
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July 22, 2025
Why Community is the New Conversion Tool in Higher Ed Marketing
ZeeMeeSummer Series – Week 3 of 4Building community is your new enrollment strategy. In this episode, Bart Caylor sits down with Vanessa Didyk, CEO of ZeeMee, to explore how student-driven community is transforming the enrollment funnel. Vanessa shares the story behind ZeeMee’s evolution and why today’s students crave authentic peer…
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July 15, 2025
Flipping the Funnel: How Direct Admissions is Redefining Enrollment Strategy
ZeeMeeSummer Series – Week 2Episode 211Dr. James Steen, Vice President for Enrollment Management and Marketing at Houston Christian University, shares how his team is flipping the traditional admissions funnel on its head. We discuss the challenges facing enrollment leaders today, and why HCU launched a bold Guaranteed Admission Program to…
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July 8, 2025
Stop the Melt: Enrollment Innovation
Welcome to the ZeeMeeSummer Series!Episode 210In this episode of The Higher Ed Marketer, Dr. Jay Jacobs, Vice Provost for Enrollment Management at the University of Vermont, shares how bold innovation and cross-campus collaboration are transforming the student journey. From launching the Vermont Pitch Challenge to building internal talent through the…
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July 1, 2025
Hot Topics, Cool Guests: What’s Happening this Summer Around The Higher Ed Marketer Podcast
The Higher Ed Marketer is heating things up this summer with a special series you won’t want to miss. Powered by our friends at ZeeMee!We’re bringing you four fresh episodes featuring standout voices in higher ed: Jay Jacobs (University of Vermont), James Steen (Houston Christian University), Sacha Thieme (Indiana University…
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