The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
May 27, 2025
Faith Leaders Mini-Series Next Week
We’re thrilled to announce the Faith Leaders Mini Series—a special four-week series of episodes focused on the unique opportunities, challenges, and innovations within Christian higher education. Hosted by Bart Caylor and joined by guest co-host Zach Coffin, VP of The Higher Ed Marketer, this series features conversations with influential leaders…
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May 20, 2025
Lessons from a Rookie VP Navigating Higher Education Marketing: Endurance, Storytelling, and Enrollment
In this conversation, Jeff Salyer, shares insights from his recent transition into Vice President for Enrollment and Marketing at Lee University. He draws parallels between ultra running and the challenges of enrollment, emphasizing the need for effective communication and listening to stakeholders. Jeff also highlights the significance of engaging with…
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May 13, 2025
Next Week: What Higher Ed Marketing Can Learn from Ultra Running
Bonus Episode Alert 🚨We’re closing out Season 6 with something special. In next week’s bonus episode, Dr. Jeff Salyer—VP for Enrollment and Marketing at Lee University—joins us to talk about endurance, storytelling, and the future of student engagement. This short update from Zach Coffin, VP of The Higher Ed Marketer,…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
October 22, 2024
A Business-Like Approach: Bringing a CEO Mindset to Higher Ed
Eric Hogue, President at Colorado Christian University, joins Bart to explore the benefits of applying a CEO mindset to higher education leadership. Eric shares how this business-driven approach can align with the mission of higher ed institutions while promoting financial sustainability. From focusing on net tuition profits to involving donors…
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October 15, 2024
How Generative AI Tools Can Help You Survive the Enrollment Cliff
In this episode, Gil Rogers, Founder and Principal of GR7 Marketing, talks about overcoming the fear of failure in higher education marketing and enrollment. Gil unpacks how legacy strategies can hold institutions back and why embracing new tools like generative AI is essential for success. He also highlights practical steps…
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October 8, 2024
Building an In-House Agency: The Purdue Brand Studio Journey
Kelly Hiller, VP of Marketing and Communications at Purdue University, shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agency Purdue Brand Studio. Kelly discusses the inspiration behind this bold move, the challenges faced in repositioning the department, and how Purdue is pushing creative boundaries…
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October 1, 2024
Intentional Branding: A Messaging Strategy That Resonates
Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing…
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September 3, 2024
Amplify Student Voices: Let Them Tell Their Stories
How often do you find yourself wondering what your school’s marketing messaging should be? What are your prospective students interested in? What do they see that sets your institution apart? The easiest way to hear your students’ stories is from the students themselves. We’re chatting with Kathy Howell and Kathy…
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August 27, 2024
How to Include Donor Stories in Your Marketing Campaigns
In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor. So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level? Kenyon’s Vice President for Advancement, Colleen Garland, and Vice…
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August 20, 2024
Messaging Modalities, Personas, and Strategic Actions
Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast. In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us. By identifying audience personas and adapting…
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August 13, 2024
The Enrollment Cliff: Tim Fuller’s Perspective
In early 2023, Bart’s mentor and a dear friend of the show, Tim Fuller, joined us for an insightful conversation about the demographic enrollment cliff. Tim unexpectedly passed away a few short months after this episode originally aired. As a lifelong advocate for higher education, Tim’s passion for helping academic…
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August 6, 2024
Advancement as a Revenue Driver: Strategies for Alumni Engagement
The Advancement team often wears many different hats across multiple departments, but one common goal is building relationships and raising funds. By walking through life with alumni via a mentorship program or sending out a QR code to find out generational preferences, you can understand your alumni and donors on…
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July 30, 2024
Tackling the Enrollment Cliff Through Strategic Initiatives and Partnerships
With the field of higher education changing day by day, it’s crucial to implement different strategies and initiatives to stay ahead of the enrollment cliff. By engaging faculty in yield efforts, geofencing, and keeping web pages up to date, you can set your institution to be ahead of the curve. …
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