The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

December 23, 2025

Do Not Be Afraid: Merry Christmas from Caylor Solutions and The Higher Ed Marketer

As the year comes to a close, this short Christmas reflection offers a moment to slow down and take stock. Drawing from a familiar scene in A Charlie Brown Christmas, Zach Coffin reflects on fear, gratitude, and the tendency to hold tightly to control during demanding seasons of work and…
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December 16, 2025

Rethinking Higher Ed Marketing Teams

A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work…
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December 9, 2025

What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)

Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart Caylor steps into the guest seat as Troy Singer and Zach Coffin (VP, The Higher Ed Marketer) guide a candid, energetic deep dive into…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
April 6, 2021

When Crisis Hits: Reputation Management in Higher Education

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered…
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March 30, 2021

Using your Distinctiveness as a Selling Point

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point…
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March 23, 2021

Building Stronger Relationships Using Data w/ JP Spagnolo

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft…
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March 16, 2021

Enrollment Marketing: How to Leverage a Mascot Program

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English…
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March 9, 2021

Creating an Adaptable Brand Promise in the Age of Social Media

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: – Working internally to create university marketing campaigns – Creating a brand promise that captures…
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March 2, 2021

How a Multi-Platform CRM can Drive Marketing Insights

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, have a conversation with Jeurell Smith, Institutional Data Analyst at Otterbein University about: – How to lead multi-platform CRM integration at your university – Benefits of syncing your data…
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February 23, 2021

From TikTok to Print Ads: Innovative Marketing in Higher Education

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time? These questions and more are answered on this episode of The Higher…
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February 9, 2021

Driving Affinity Through Innovative Marketing at Universities

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented talk with Ethan Braden, Senior Vice President of Marketing…
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February 9, 2021

The Higher Ed Marketer Origin Story

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher…
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