The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
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March 31, 2026
Launching a Brand New Website While Being New To Higher Education
What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience…
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Bart
Caylor
President & Founder
May 24, 2022
Being Competitive With Bold Marketing
A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller…
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May 17, 2022
Fluid Communications Build Better Relationships
Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build…
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May 10, 2022
The Steep Cost of Disregarding Transparency in Tuition
We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle? In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves…
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May 3, 2022
Supporting Individual Success Through Community
Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and…
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April 26, 2022
Diversify Classrooms Through Authentic Messaging
Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at University of Notre Dame – Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired…
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April 19, 2022
One-of-a-Kind: Marketing the Uniqueness of Your School
What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. In this episode, Lindsay Nyquist, Director of Marketing and Communications at Fort Lewis College, joins the…
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April 12, 2022
Leadership Lessons: Clarify Vision & Tell Authentic Stories
An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. Dr. Mark Jobe, President at Moody Bible Institute, has experience leading both.…
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April 5, 2022
Social Media Strategies: How to Go Viral Like an Influencer
What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of Rob Clark, Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and…
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March 29, 2022
Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas
College access is an issue in this country. Many potential students simply don’t believe higher education is within reach. It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed. Sujoy Roy, CEO…
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March 22, 2022
Ending Departmental Silos & Focusing on Mission Fit
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the…
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December 27, 2022
Covering All the Angles in Lead Conversions – Search Engine Marketing Part 1
Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one of our interview with Faton Sopa, Cofounder and CEO of…
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December 20, 2022
Capturing Reality: Authentic Stories of Disability Students
Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ stories, many others could do so much more – and it starts with building…
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