The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
October 7, 2025
Overcoming a 5 Million Dollar Financial Challenge by Rethinking Strategy
Higher ed is under pressure, and the clock is ticking for leaders to make bold, strategic moves. In this episode, Dr. Jamie Caridi shares how he helped Bethany College overcome deep financial challenges, rebuild trust, and launch a high-impact strategic plan. From reaching economic equilibrium to forming unexpected partnerships, Caridi…
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September 30, 2025
A Higher Ed Comeback Story
When Dr. Dr. Amy Bragg Carey stepped into her role as president of Friends University, the institution was facing financial instability, mission drift, and uncertainty about its identity in Christian higher ed. Nearly a decade later, Friends has achieved record enrollment and reclaimed its Christian mission with clarity and confidence.In…
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Bart
Caylor
President & Founder
April 29, 2025
Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength
Season 6 – Episode 204In this episode, Dr. Gayle D. Beebe, President of Westmont College, joins us for a candid conversation about leading through adversity and staying anchored in mission when everything feels uncertain. Drawing from more than 30 years in higher education — and nearly two decades as a…
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May 13, 2025
Next Week: What Higher Ed Marketing Can Learn from Ultra Running
Bonus Episode Alert 🚨We’re closing out Season 6 with something special. In next week’s bonus episode, Dr. Jeff Salyer—VP for Enrollment and Marketing at Lee University—joins us to talk about endurance, storytelling, and the future of student engagement.This short update from Zach Coffin, VP of The Higher Ed Marketer, includes…
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May 20, 2025
Lessons from a Rookie VP Navigating Higher Education Marketing: Endurance, Storytelling, and Enrollment
In this conversation, Jeff Salyer, shares insights from his recent transition into Vice President for Enrollment and Marketing at Lee University. He draws parallels between ultra running and the challenges of enrollment, emphasizing the need for effective communication and listening to stakeholders. Jeff also highlights the significance of engaging with…
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May 27, 2025
Faith Leaders Mini-Series Next Week
We’re thrilled to announce the Faith Leaders Mini Series—a special four-week series of episodes focused on the unique opportunities, challenges, and innovations within Christian higher education.Hosted by Bart Caylor and joined by guest co-host Zach Coffin, VP of The Higher Ed Marketer, this series features conversations with influential leaders from…
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June 3, 2025
The State of Christian Higher Ed: Opportunities, Challenges, and a Path Forward
Faith Leaders Mini-Series – Episode 206 (1 of 4)In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer) explore the intersection of faith and higher education. Each week of this series they have thoughtful discussions with a Christian Higher Ed leader from across the country. This…
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June 10, 2025
The Calling to Recruit: Why Faith Still Matters in Higher Ed Marketing
Faith Leaders Mini-Series – Episode 207 (2 of 4)In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer and Pastor) explore the intersection of faith and higher education. Each week they engage in meaningful conversations with Christian higher ed leaders from across the country.This week…
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June 17, 2025
Affordable Faith: Rethinking the Cost and Impact of Christian Higher Ed
Faith Leaders Mini-Series – Episode 208 (3 of 4)In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer and Pastor) explore the intersection of faith and higher education. Each week they engage in meaningful conversations with Christian higher ed leaders from across the country.In this…
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June 25, 2025
Building Spiritual Infrastructure: Minder of the Mission
The Faith Leaders Mini-Series (4 of 4) In the last episode of the Higher Ed Marketer podcast’s Faith Leaders Series we speak with Dondi Costin, president of Liberty University, about the intersection of Christian faith and higher education. They discuss the importance of leadership in maintaining the mission of the…
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July 1, 2025
Hot Topics, Cool Guests: What’s Happening this Summer Around The Higher Ed Marketer Podcast
The Higher Ed Marketer is heating things up this summer with a special series you won’t want to miss. Powered by our friends at ZeeMee!We’re bringing you four fresh episodes featuring standout voices in higher ed: Jay Jacobs (University of Vermont), James Steen (Houston Christian University), Sacha Thieme (Indiana University…
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July 8, 2025
Stop the Melt: Enrollment Innovation
Welcome to the ZeeMeeSummer Series!Episode 210In this episode of The Higher Ed Marketer, Dr. Jay Jacobs, Vice Provost for Enrollment Management at the University of Vermont, shares how bold innovation and cross-campus collaboration are transforming the student journey. From launching the Vermont Pitch Challenge to building internal talent through the…
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July 15, 2025
Flipping the Funnel: How Direct Admissions is Redefining Enrollment Strategy
ZeeMeeSummer Series – Week 2Episode 211Dr. James Steen, Vice President for Enrollment Management and Marketing at Houston Christian University, shares how his team is flipping the traditional admissions funnel on its head. We discuss the challenges facing enrollment leaders today, and why HCU launched a bold Guaranteed Admission Program to…
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July 22, 2025
Why Community is the New Conversion Tool in Higher Ed Marketing
ZeeMeeSummer Series – Week 3 of 4Building community is your new enrollment strategy. In this episode, Bart Caylor sits down with Vanessa Didyk, CEO of ZeeMee, to explore how student-driven community is transforming the enrollment funnel. Vanessa shares the story behind ZeeMee’s evolution and why today’s students crave authentic peer…
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