The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
March 31, 2026
Launching a Brand New Website While Being New To Higher Education
What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience…
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March 24, 2026
How Journalists Are Transforming Higher Ed Marketing
Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutions communicate, build trust, and inspire action in a rapidly changing landscape. Their conversation highlights how marketers can move beyond surface-level messaging to uncover deeper stories, create meaningful…
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Bart
Caylor
President & Founder
December 20, 2022
Automagic Customization: Personalizing the Regional School Website Experience
Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage. We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ similar technology to customize your school website’s visitor experience? Kyle Pucko, Owner…
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December 6, 2022
Easy to Apply, Hard to Ask: Addressing Your School Website’s Focus
Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students. Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC…
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November 29, 2022
More Than a Campus Logo: The Evolutionary Branding Process
Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition. William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management…
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November 22, 2022
Empathic Storytelling: Identifying Appropriate Content for Your Audience
In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling. Cutler Andrews , Senior Associate Vice President for…
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November 15, 2022
Multi-Generational Marketing: Customizing Your Value Proposition
As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine. Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes. Jennifer shares…
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November 8, 2022
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate. Katie Jensen , Associate VP of Insights & Analytics at University…
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November 1, 2022
How to Articulate Distinctiveness: Making Your Small School Stand Out
Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand. Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their…
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October 25, 2022
Tugging the Heartstrings with Emotive Storytelling
Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision. Terri Hughes, Director Of Communications at Michigan State University…
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October 18, 2022
The Million Dollar Question: Our Aspirational Branding Follow-Up
A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important. Shauna and Mary return for this follow-up episode along…
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October 11, 2022
Video QR Codes: Sticky Notes for the TikTok Generation
QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spoke with spokenote’s CEO, John Weschler, and CMO, Mike Harmon, about the potential…
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October 4, 2022
The Problem With University Rankings
University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni. Dr. Jed Macosko is the…
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September 27, 2022
Saving Face and Doing Campus Photography Right
Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams…
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