August 17, 2021

The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches. To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from…

August 10, 2021

Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too. In this episode, we interview Jim Small, Associate Vice President for…

July 13, 2021

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a…

July 6, 2021

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition. In this episode, we interview Mary Barr, CMO at Ball State University, about…

June 29, 2021

Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They’re highly digitally supplied, formally educated, and materially in doubt. …And they’re about to come to your college’s recruitment office. Mark McCrindle, Founder and…

June 22, 2021

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference. Dan Sanchez, Director of Audience Growth at SweetFish Media and formerly…

June 15, 2021

Whether you’re brand new to listening, or have been here since the beginning, you don’t have to search for the best nuggets of information… because they’re all in this episode, hand selected for you! In this episode of The Higher Ed Marketer, Troy Singer, Senior Account Executive at Think Patented,…

June 8, 2021

When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward. Being able to then communicate change as an advantage to both prospective students and internal stakeholders is a challenge. But it’s an important one for driving growth. In…

June 1, 2021

Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter, VP Marketing & Communications at Ivy Tech Community College, explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as…

May 25, 2021

COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair that with the reduced travel for recruitment, ACT and SAT…

May 18, 2021

Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented,…

May 11, 2021

Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important. In this episode of The…