The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
March 10, 2026
How to Align Higher Education Marketing with Enrollment Growth
Enrollment decline rarely comes from a lack of effort. More often, it stems from misalignment. When marketing operates separately from enrollment strategy, even strong branding and storytelling can fail to move the needle. Live from the CCCU International Forum in Dallas, Stacey Berggren shares the candid journey of moving marketing…
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March 3, 2026
Identity, AI and the Enrollment Advantages
A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are…
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Bart
Caylor
President & Founder
March 28, 2023
Speak With One Voice: Getting Students Involved in Enrollment Marketing
Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, VP of Enrollment Management at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school. And it’s not just because of the campus’s beachfront view. They…
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March 21, 2023
Design Planning: Build a Framework Around Your School’s Identity
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond. That’s because, as Errol Wint, Founder of…
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March 21, 2023
Design Planning: Build a Framework Around Your School’s Identity
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond. That’s because, as Errol Wint, Founder of…
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March 14, 2023
Shaping Community: How Gen Z Students Are Leading the Way in DEI
DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of empathy. As Gabrielle Gambrell, adjunct professor at NYU…
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March 7, 2023
The Demographic Enrollment Cliff: Forecasting the Great Dropoff
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Be it due to ethnic, lifestyle, or regional indicators, hundreds of colleges and universities could be facing a long-term enrollment crisis. Tim Fuller, Founder of Fuller Higher Ed Solutions,…
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February 28, 2023
Audience-First Marketing: Understand How Students Discover Your School
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience. Kyle Campbell, Founder and Managing…
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February 21, 2023
An Audience of One: Make the Prospective Student the Hero of Their Story
As higher ed marketing teams look towards an unpredictable future injected with AI technology, one question is now on everyone’s mind: what qualifies as quality written content? Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes, believes it’s writing that inspires your reader and makes them…
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February 14, 2023
Audience-Centric Content: Building Relationships Through Engagement
Higher ed marketers all know the struggle of reaching target audiences, but real audience-centric content is in the eye of the beholder. With so many digital mediums to choose from, how can schools know that their brand messaging is what their audience is looking for? Jerra Toms, Director of Marketing…
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February 7, 2023
Leveraging Students as Co-Creators for Your Social Media Content
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. Owen Knight, Director of Admission Engagement at Tulane University, shares how he and his team reach their target audience by leaning on their peers – current…
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January 31, 2023
Building a Story Vault: Empowering Storytellers in Your Marketing Process
Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed advertisements. People want to hear about real experiences. But if…
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January 24, 2023
Leaning on Legacy: Blending History and Branding in Enrollment Marketing
How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy? In the late 1970s, Indiana State University produced one of the most famous basketball players…
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January 17, 2023
Telling Over Selling: Discoverable Short-Form Video Content
Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. But as Rob Clark, social media influencer and creator of That Tall Family, told us -…
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