The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
October 6, 2026
Leading for the Long Haul: How to thrive after 18 years at one institution
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Long-term leadership depends on knowing what each moment requires. Dr. Todd J. Williams, President and CEO of Cairn University, reflects on 18 years in the president’s chair and explains why leaders must sometimes push, pull, or…
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September 29, 2026
When the Names Run Out: Finding Students Where They Actually Are
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Purchased-name lists are shrinking, but the right students are still out there. Dr. Donald K. Egle, Founder + Managing Director of The Kyer Group, explains how colleges can build stronger enrollment pipelines by identifying the communities…
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Bart
Caylor
President & Founder
March 24, 2026
How Journalists Are Transforming Higher Ed Marketing
Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutions communicate, build trust, and inspire action in a rapidly changing landscape. Their conversation highlights how marketers can move beyond surface-level messaging to uncover deeper stories, create meaningful…
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March 17, 2026
Video First. Story Wins. Stop Avoiding Video.
Vince Slomsky, Assistant Vice President of Marketing and Brand at the University of South Florida, brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern audiences. From leveraging YouTube as a discovery engine to empowering students as creators, his approach…
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March 10, 2026
How to Align Higher Education Marketing with Enrollment Growth
Enrollment decline rarely comes from a lack of effort. More often, it stems from misalignment. When marketing operates separately from enrollment strategy, even strong branding and storytelling can fail to move the needle. Live from the CCCU International Forum in Dallas, Stacey Berggren shares the candid journey of moving marketing…
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March 3, 2026
Identity, AI and the Enrollment Advantages
A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are…
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February 24, 2026
Why US News Rankings Still Matter in an AI-Driven College Search
As college search behavior shifts under the weight of AI, generative search, and growing skepticism about traditional signals, one question keeps surfacing for higher ed leaders. Do rankings still matter? In this conversation, Nate Mouttet of U.S. News and World Report unpacks the evolution of college rankings, the methodology behind…
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February 17, 2026
Breaking Down Silos and Telling More Human Stories in Higher Ed
Higher education is filled with meaningful work, but too often the stories that bring it to life stay hidden behind silos, safe messaging, and internal complexity. Kristen Eaton, Interim Vice President of External Relations at the University of Maine at Augusta, joins the podcast to share what she has learned…
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February 10, 2026
Boldness, Relationships, and the Heart of Fundraising Leadership
Terry Munday, former vice president for advancement at Indiana Wesleyan University, brings a candid and experience-driven perspective to the realities of fundraising and advancement leadership. Drawing from more than 35 years in higher education, Terry shares what he learned by sitting knee to knee with donors, navigating early career uncertainty,…
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February 3, 2026
Bart Caylor’s New Book For All Higher Ed Leaders: Know What You Don’t Know
Recorded live at the CCCU International Forum 2026In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don’t Know. They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop outsourcing…
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January 27, 2026
The State of Christian Admissions and the Future of Enrollment Leadership
Big News: Bart’s new book “Know What You Don’t Know: What Every Higher Ed Leaders Needs to Understand About Marketing” releases Jan 30th. On today’s episode we are joined by Keith Ramsdell, the new president of the North American Coalition for Christian Admission Professionals (NACCAP). From mounting pressure and constant change…
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January 20, 2026
Your Digital Front Door, Aligning Website Redesign With Strategy
Your website is not just a marketing asset, it is the front door to your institution. In this Season 8 premiere, Meaghan Milliorn shares how the University of Arkansas at Little Rock approached a massive website redesign with strategy, accessibility, and governance at the center. From reducing thousands of pages…
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January 13, 2026
Season 8 – Taking the Next Right Step
Season 8 of The Higher Ed Marketer Podcast opens with encouragement for higher ed leaders entering a new year with both opportunity and uncertainty ahead. This season is grounded in the belief that progress does not require a perfect plan, only clarity, trust, and the willingness to move forward one…
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December 23, 2025
Do Not Be Afraid: Merry Christmas from Caylor Solutions and The Higher Ed Marketer
As the year comes to a close, this short Christmas reflection offers a moment to slow down and take stock. Drawing from a familiar scene in A Charlie Brown Christmas, Zach Coffin reflects on fear, gratitude, and the tendency to hold tightly to control during demanding seasons of work and…
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