Aired: February 8, 2022

Why You Need a Loan Repayment Assistance Program

To succeed at higher ed marketing, you need to understand the challenges prospective students face.

For example, what hurdles do they need to overcome to attend your school?

Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a huge difference with enrollment.

Peter Samuelson, President at Ardeo Education Solutions, joins the show to explain what LRAPs are, how they’re used, and how higher ed institutions benefit from them.

We discuss:

– How colleges and universities can use LRAPs

– The research into the benefits of LRAPs

– The “College Is Worth It” research initiative

– The difference between income share agreements (ISAs) and LRAPs

Email Peter if you have any questions about LRAPs.

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.