Aired: May 10, 2022

The Steep Cost of Disregarding Transparency in Tuition

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?  

In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.   

We discuss:

How to effectively market to high school students and their families
What the benefits are of a personalized approach
Finding the balance between outcomes and experience    

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.