Aired: June 13, 2023

The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community

Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audiosensory elements, these innovative spectacles can bring communities together by painting a larger story.

After Joy Fulkerson, Director of Leadership and Civic Engagement at East Tennessee State University (ETSU), saw a local theme park show, she knew her school’s community needed that experience. Once she suggested the idea to Leah Adinolfi, the school’s Dean of Student Engagement, they started looking for experts in the field.

That’s where the folks from Pixis Drones come in. Joy and Leah join Pixis’ VP of Operations Martin Codd, Chief of Staff Maria Booker, and Sales Coordinator Ethan Delinski to discuss how drone shows can engage higher ed communities.

Join us as we discuss:

– The emotional benefits of drone shows in brand storytelling (5:06)

– How ETSU and Pixis collaborated on their storyboard and keywords (12:57)

– Incorporating creative elements to conduct a multisensory experience (18:23)

Check out these resources we mentioned during the podcast:

Pixis Drones

East Tennessee State University (Joy Fulkers) (Leah Adinolfi) (Martin Codd)

This episode is dedicated to the loving memory of Maria Booker.  Maria passed away in a car accident on Sunday June 4th, 2023 returning home from giving her time to help others.  

Her life, light, and vibrance are sorely missed by the Pixis Drones team and all of us here at The Higher Ed Marketer.  In this, her final interview, please take a moment to send a thought or a prayer to her family and the Pixis Drones team in this tough time.  

Donations can be made in Maria’s memory to a charity of your choice or one of the many charities important to her. 


Capital Area Food Bank

Chance for Life Foundation

Central Virginia Horse Rescue

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player. 


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.