Aired: June 28, 2022

The relationship between Athletics and college enrollment

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment.  

Jim Carr, who is the President and CEO of the NAIA joins us to discuss how athletics programs can have a positive impact on your university and if marketed correctly, how these programs can help drive your universities enrollment.  

Hear our conversation with Jim Carr, President at NAIA:

How athletics can have a positive effect on campus broadly. 
How marketing athletics properly can help drive a school’s enrollment.
Integrating athletics and enrollment together is the recipe for success  

More information about Jim Carr and today’s topics:

LinkedIn Profile: Jim Carr 
Company Website: NAIA  

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.