Aired: May 18, 2021

The Magic Is in the Messaging: Content Creation for Higher Ed Marketing

Content is where marketing is headed.

How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students?

In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with

Dan Freeborn, Assistant Director of Marketing and Enrollment at Northern Michigan University, about his unique approach to content.

They also talked about:

– How to manage time and resources well in content creation

– What types of content perform best in higher ed

– How to mass produce content with a small team

– What information to collect and how to use it for promotion

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.