Aired: January 18, 2022

Solving For the Right Things in the Right Way: IU Strategies to Retain Students

Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them.

We speak with Eleanor Berman, Chief Marketing Officer at Indiana University, about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.

Join us as we discuss:

– Managing a decentralized marketing organization & avoiding silos

– Handling internal marketing

– The impact of a new college president on Eleanor’s position

– Telling the stories of the benefits & human-centered leadership

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.