Aired: April 5, 2022

Social Media Strategies: How to Go Viral Like an Influencer

What do you do when your family has a combined height of nearly 36 feet?

You become social media superstars.

That’s the journey of Rob Clark, Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and his family have been taking social media by storm.

In a previous life, however, Rob was a higher ed marketer. That’s why we thought he would be the perfect person to discuss how higher ed institutions can make better use of social media.

We discuss:

– How Rob grew That Tall Family into a social media behemoth

– Why higher ed needs to tap into story and emotions

– On-campus influencers and social media scholarships

– Advice on cadence and content for schools producing social media content

Find That Tall Family on:





Mentioned during the podcast:

The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed w/ Lee Wilhite

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.