Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget.
But all universities have the exact same access to social media platforms. When a university president starts amplifying stories about the institution, think of it as free advertising that works.
In this episode, we interview Walter M. Kimbrough , President at Dillard University, about how he cre ated a personal social media presence to promote his university.
Join us as we discuss:
– Techniques that President Kimbrough used to build his online persona
– How social media attracted Denzel Washington for the nation’s second most watched commencement address
– What audiences that different social media platforms are good at reaching
– Advice for university presidents who might fear social media
Check out these resources we mentioned during the podcast:
Denzel Washington’s commencement speech
The AP report on Dillard’s physics graduates
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.