Aired: September 27, 2022

Saving Face and Doing Campus Photography Right

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university.

Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams of designers, photographers, videographers, and writers to create content and tell stories. Her team is responsible for the multi-channel communications to prospective students and bases their work on data-based decisions and design thinking. In this episode, Cindi talks about the best practices for doing campus photography.

Join us as we discuss:

The power of faces and why authentic emotion is critical to storytelling
The importance of protecting student’s identity and keeping privacy of design in mind when using students in marketing
Cindy’s thoughts on campus photo programs

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.