Aired: March 15, 2022

Proving the Value of Higher Education by Marketing Outcomes

The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation.

The truth?

Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value and driving enrollment numbers back up, especially for community colleges.

In this episode, Terri Giltner, Chief Marketing Officer at Kentucky Community and Technical College System, explains how her team refocused marketing efforts on outcomes and switched from telling the story of current students, to the story of successful alumni.

We discuss:

– The progress made in higher ed marketing

– The perceived declining value of higher ed and how to combat it

– How to effectively market outcomes

– The need to communicate the value of marketing

Mentioned during the podcast:

Ep 41: How to Win the Loyalty of Your Students w/ Exceptional University Offerings feat. Ethan Brade

Email Terri

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.