The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches.
To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from Think Patented, Sean Ferguson, Director of Digital Engagement, and Dan Cornelius, Director of Vertical Markets.
We discuss:
-How omni-channel tools let you be smarter with your marketing
– How different channels are leveraged
– Enabling personalization in campaigns through quizzes
– Using lead matching technology to build new audiences
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
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