Aired: May 4, 2021

More Than Just Words: How Your Marketing Strategy Can Promote Equity

Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students.

What sets those schools apart from others?

In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with

Peter Ashley, Vice President for Enrollment & Marketing at Hanover College, about:

– How Hanover responded to the pandemic.

– How the marketing department addressed social justice.

– Hanover’s process for making marketing videos and the results.

– Tips for more relatable, entertaining, and educational video content.

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.