Aired: June 21, 2022

Live Chat: Creating Better Accessibility for Greater Outcomes

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.  

In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students. 

Join us as we discuss:

 How live chat differs from chat bots, automation, and AI
 Where on your website to deploy live chat systems
 What are best practices for staffing a live chat system 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.