In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.
In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students.
Join us as we discuss:
How live chat differs from chat bots, automation, and AI
Where on your website to deploy live chat systems
What are best practices for staffing a live chat system