Aired: February 1, 2022

How to Leverage Student-Produced, Authentic Content

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.

In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati – College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.

Join us as we discuss:

– Growing your institution’s footprint

– Authentic communication strategies

– How to use student-produced content that may not be all positive

– The impact of video: from Nate’s engineering video series to candid iPhone filming

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.