Aired: February 1, 2022

How to Leverage Student-Produced, Authentic Content

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.

In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati – College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.

Join us as we discuss:

– Growing your institution’s footprint

– Authentic communication strategies

– How to use student-produced content that may not be all positive

– The impact of video: from Nate’s engineering video series to candid iPhone filming

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.