Aired: October 12, 2021

How to Improve Your Institution’s Inclusion Marketing

Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the captioning for Deaf participants? Did you make it clear to all participants that you were providing this service? 

Unless all three answers were yes, you need to make your marketing more inclusive. 

In this episode, we interview Courtney Cannon , Undergraduate Enrollment and Youth Marketing Strategist at Gallaudet University , about inclusion marketing. 

Join us as we discuss:

– How to decrease exclusive friction points (like captioning your webinars)

– The ways Gallaudet serves its diverse student community

– Understanding bilingualism among Deaf students

– The framework for building an inclusive marketing strategy: empathy 

Related Episodes:

Ep. 23 w/ Jim Small 

Referenced Resources: 

YouTube Video with American Sign Language and Closed Captioning:

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.