Aired: February 23, 2021

From TikTok to Print Ads: Innovative Marketing in Higher Education

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time?

These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented chat with Jamie Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio


– Transitioning into a Chief Marketing Officer role during a pandemic

– How marketing visions have pivoted and evolved during 2020

– Keeping teams engaged, motivated and feeling supported remote

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.