Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students.
Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC , tells us why every school should focus their website on enrollment marketing and what things they need to stop obsessing over.
Join us as we discuss:
Missed personalization opportunities in lead conversions (8:34)
Three top information priorities for school website homepages (12:21)
Why everyone needs to follow up on self-reported data (25:24)
Check out these resources we mentioned during the podcast:
Bob Johnson, Ph. D.
Bob Johnson Consulting, LLC
Terminalfour
Funnelback
My Intuition Calculator
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