Aired: April 26, 2022

Diversify Classrooms Through Authentic Messaging

Finding your perfect prospective student will increase your enrollment numbers. 

How do you find your perfect student? 

In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at University of Notre Dame – Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired with data-driven marketing will increase your chances of connecting with your perfect fit prospective students.  

We discuss:

Building a brand narrative to find your prospective students
Being authentic and distinctive in your messaging
The importance of the enrollment journey 

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.