Aired: December 14, 2021

Big Data (& How Higher Ed Marketers Can Use It!)

There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time.

But in higher ed marketing circles, many marketers are still wary of it. In many cases, a knowledge gap exists—they simply don’t know how it works. They have questions ranging from how big data is collected to the legalities and ethics surrounding it.

Today, we’ve got answers.

In this episode, Roosevelt Smith, Principal CEO / Executive Chairman at, teaches a master class on leveraging big data in the higher ed market.

We discuss:

– Why big data is relevant to higher ed markets

– How smart pixel technology factors into capturing big data

– Why how you use the data matters

Reach out to Roosevelt:

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.