Aired: May 24, 2022

Being Competitive With Bold Marketing

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? 

In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller explains the benefits leading with student outcomes, embracing comparison, and building a philanthropic alumni network. 

We discuss:

Why to lead with outcomes
How philanthropy becomes self-perpetuating 
How to be competitive with larger schools   

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.