Recorded live at the CCCU International Forum 2026
In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don’t Know. They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop outsourcing judgment and start leading with curiosity. From the cautionary tale of a $1,200 keyword to reframing AI as “institutional electricity,” Bart provides a wake-up call for leaders navigating the enrollment cliff and a rapidly shifting landscape.
Order Your Copy: Get the insights you need to lead with confidence. Purchase Know What You Don’t Know on Amazon here:http://knowwhatyoudont.com/
🎧 What We Cover in This Episode
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Closing the literacy gap between leadership and marketing teams.
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Strategic AI adoption that accelerates human judgment rather than replacing it.
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Courageous decision-making rooted in data rather than tradition or ego.
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Optimizing the enrollment funnel to move beyond “static” recruitment tools
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