Aired: June 7, 2022

Aspirational Branding: What Makes Your Community College Exceptional

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.  

In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial. 

Join us as we discuss:

What the Million Dollar Community College Challenge is
Why it’s important to make higher ed accessible to adult learners
Why aspirational branding is needed for community colleges

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.