Bart Caylor’s Know What You Don’t Know is an insightful and practical guide for higher education leaders seeking long-term, data-driven sustainability. Caylor offers clear strategies and thoughtful tools to help institutions ask the right questions of their marketing efforts and stand out authentically—becoming the “zebra in a herd of horses.” His emphasis on developing the right framework and recognizing AI as an intelligent, collaborative partner reflects a rapidly evolving landscape that leaders must be prepared to navigate.
I value the book’s honesty, clarity, and actionable direction.