Sharing knowledge is at the heart of learning.
The Higher Ed Marketer Press is the publishing arm of The Higher Ed Marketer, dedicated to advancing knowledge and excellence in higher education marketing. Through insightful books and practical guides, we help leaders, marketers, and teams deepen their understanding of mission-fit recruitment, strategic decision-making, and effective engagement in an increasingly complex landscape.
Whether you aim to elevate your leadership, amplify your institution’s marketing impact, or build stronger connections with mission-fit students, HEM Press offers trusted resources grounded in real-world experience and industry leading expertise.
Books
Know What You Don’t Know
What Every Higher Ed Leader Needs to Understand About Marketing
Today’s higher education landscape is louder, faster, and more complex than ever before. But you don’t need to become a marketing expert to lead your team with confidence. You just need to know enough to ask the right questions.
This guide helps presidents, cabinet members, and advancement leaders build the literacy needed to evaluate marketing strategies, challenge assumptions, and make decisions that move today’s students from interest to enrollment. Based on real-world insight, decades of experience, and tactical clarity, this book is your field guide to leading through change and connecting with today’s students.
Chasing Mission Fit
A Marketing Guide To Fill Your Institution With Students Who Will Succeed.
Every student is looking for the right institution who speaks to their values, their needs, and provides the specific type of education they want. But they can’t find you if you don’t stand out. For higher education institutions standing out is no easy task. The magic lies in understanding what you have to offer and positioning your institution as the undeniable answer.
This guide will help your institution harness the power of audience-focused marketing to capture the attention of students who will succeed at your unique institution. Filled with practical advice, tactics you can implement immediately, and decades of experience, this blueprint will bridge the gap between you and your mission-fit student.
Chasing Mission Fit – Study Guide
A Marketing Guide To Fill Your Institution With Students Who Will Succeed.
This companion study guide to the bestselling Chasing Mission Fit is designed for personal growth and team collaboration. Each section helps you take the next step toward reaching your mission-fit students through personal reflection, meaningful group discussion, and hands-on team activities.
More than a resource for applying strategies from the book, this guide supports the development of a collaborative culture and a shared vision for engaging mission-fit students.