Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data.
In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft clear, compelling, and resonant marketing messages.
Some topics that were covered:
– 2 core elements of marketing
– The importance of data to any marketing strategy
– Being more precise when communicating needs to third-party vendors
Want to reach out to JP Spagnolo?
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?
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