Aired: March 21, 2023

Design Planning: Build a Framework Around Your School’s Identity

The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond.

That’s because, as Errol Wint, Founder of Mara Bridge Consulting Solutions, pointed out, your school is a business, and your marketing team needs to start treating it as such.   

Errol tells us how design planning can help you find non-linear solutions that will help solve your prospective students’ problems and empower your staff.

Join us as we discuss:

– How design planning can help prototype marketing solutions (5:13)

– Helping disempowered individuals work to their strengths (17:35)

– The diversity imperative and leaning into changing demographics (25:33)

Check out these resources we mentioned during the podcast:

errol@wintenterprise.com

Errol Wint

Mara Bridge Consulting Solutions

Change by Design by Tim Brown

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