The Higher Ed Marketer
Sharing knowledge is at the heart of learning.

At The Higher Ed Marketer, we believe that the more we share the more we connect—and the more we connect the more we learn. It’s our goal to foster a life cycle of learning and collaboration among higher education marketers that inspires creative conversations, empowers marketing goals and ultimately impacts students everywhere.

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The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

October 21, 2025

Leading in Niche Institutions: How being unique helps you stand out.

Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in…
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October 14, 2025

AI, Integrity, and the Next Generation of Learners

Artificial intelligence is reshaping higher education and each generation is approaching it differently. NYU’s Conor Grennan , alongside his Gen Z son, Finn, explores how AI is influencing academic integrity, workforce readiness, and the way students engage with learning. Rather than approaching AI with fear or hype, Conor calls institutions…
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October 7, 2025

Overcoming a 5 Million Dollar Financial Challenge by Rethinking Strategy

Higher ed is under pressure, and the clock is ticking for leaders to make bold, strategic moves. In this episode, Dr. Jamie Caridi shares how he helped Bethany College overcome deep financial challenges, rebuild trust, and launch a high-impact strategic plan. From reaching economic equilibrium to forming unexpected partnerships, Caridi…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist

Behind the Microphone

Bart
Caylor

President & Founder

Troy
Singer

Digital Marketing
Specialist
On-demand available now

AI: The Future is Now

The Higher Ed Marketer’s second AI Summit is a one-day virtual conference that will equip your team with practical GenAI training and strategies to overcome today’s enrollment cliff, attract mission-fit students, and drive meaningful engagement.

Revolutionize your institution’s enrollment and marketing with generative AI.

Digital Pass Now Available