The Higher Ed Marketer
Sharing knowledge is at the heart of learning.

At The Higher Ed Marketer, we believe that the more we share the more we connect—and the more we connect the more we learn. It’s our goal to foster a life cycle of learning and collaboration among higher education marketers that inspires creative conversations, empowers marketing goals and ultimately impacts students everywhere.

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The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

December 23, 2025

Do Not Be Afraid: Merry Christmas from Caylor Solutions and The Higher Ed Marketer

As the year comes to a close, this short Christmas reflection offers a moment to slow down and take stock. Drawing from a familiar scene in A Charlie Brown Christmas, Zach Coffin reflects on fear, gratitude, and the tendency to hold tightly to control during demanding seasons of work and…
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December 16, 2025

Rethinking Higher Ed Marketing Teams

A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work…
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December 9, 2025

What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)

Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart Caylor steps into the guest seat as Troy Singer and Zach Coffin (VP, The Higher Ed Marketer) guide a candid, energetic deep dive into…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist

Behind the Microphone

Bart
Caylor

President & Founder

Troy
Singer

Digital Marketing
Specialist
On-demand available now

AI: The Future is Now

The Higher Ed Marketer’s second AI Summit is a one-day virtual conference that will equip your team with practical GenAI training and strategies to overcome today’s enrollment cliff, attract mission-fit students, and drive meaningful engagement.

Revolutionize your institution’s enrollment and marketing with generative AI.

Digital Pass Now Available