The Higher Ed Marketer
Sharing knowledge is at the heart of learning.

At The Higher Ed Marketer, we believe that the more we share the more we connect—and the more we connect the more we learn. It’s our goal to foster a life cycle of learning and collaboration among higher education marketers that inspires creative conversations, empowers marketing goals and ultimately impacts students everywhere.

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The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

November 19, 2024

FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College

This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition.  Dr. Gross dives into Hartwick’s bold tuition reset, sharing the data-driven…
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November 12, 2024

GenAI for Teams with Bart Caylor and Zach Coffin

In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the…
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November 5, 2024

Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism

In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist

Behind the Microphone

Bart
Caylor

President & Founder

Troy
Singer

Digital Marketing
Specialist
February 5, 2025

AI: The Future is Now

The Higher Ed Marketer’s second AI Summit is a one-day virtual conference that will equip your team with practical GenAI training and strategies to overcome today’s enrollment cliff, attract mission-fit students, and drive meaningful engagement.

Revolutionize your institution’s enrollment and marketing with generative AI.

Learn More