Aired: November 16, 2021

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

When it comes to marketing leadership roles, it pays to speak less and listen more.

Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.

It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.

In this episode, she shares the story of how it came about.

We discuss:

– Creating a higher ed marketing team from scratch

– How the “Heroes Made Here” campaign came about

– Why it’s important to talk less and listen more

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.