Aired: May 9, 2023

Seek the Unexpected: Surprising Students With Real Storytelling

Mission-fit storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Neal Foard, Chief Marketing Officer at Within, Inc., thinks too many marketing teams are adrift in a sea of algorithms and analytics and have lost sight of their true purpose.

Neal believes marketers must stop chasing heroic individualism and come together to celebrate their students as a team, and that starts with addressing their students’ self-interests first.    

Join us as we discuss:

– The unintended consequences of marketing metrics (6:29)

– Collaboration and the creative spirit in people’s differences (16:08)

– Humanizing stories by putting the audience first (25:52) 

Check out these resources we mentioned during the podcast:

nealfoard@gmail.com

YouTube

Nealfoard.com

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
 

 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.