Aired: June 18, 2024

Leadership at the Forefront: Secure Your Seat in Strategic Planning

Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution’s strategic plan. 

It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement a strategic plan. 

We’re joined by Rob Zinkan, the Vice President for Marketing Leadership at RHB to discuss all things strategic planning, courageous leadership, and even Indiana basketball.

If they don’t give you a seat at the table, bring a folding chair.

Join us as we discuss: 

[4:24] Strategic plans in the competitive higher ed landscape

[9:26] Having a seat at the table for marketing leadership

[17:24] The distinction between planning and strategy

[29:30] Remaining agile among looming higher ed changes

Check out these resources we mentioned during the podcast:

The Book of Beautiful Questions by Warren Berger

rzinkan@RHB.com

RHB Strategic Planning Research

Inside Higher Ed: Call to Action Blog

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