Aired: December 5, 2023

Data-Informed Decisions: How AI is Reshaping Marketing Strategies

Welcome to the Gold Rush era of artificial intelligence.

AI is integrating more and more into the world of higher education and everyone is hoping for their morsel of success.

It’s crucial now more than ever to begin educating yourself on the world of AI.

Push off your studying and you may be left in the dust.

This unique episode brings two guests, Andrew Cassel and Brian Piper, for an AI roundtable discussion to inform, inspire, and get you thinking about the potential of AI tools at your school.

In this episode, we dissect all things artificial intelligence as we look towards the future of higher ed.

Join us as we discuss:

 

– [8:08] The advancement of AI technology

– [16:44] How students can utilize AI ethically

– [29:39] The future of AI integrations

– [36:40] How AI regulations could impact higher ed

Check out these resources we mentioned during the podcast:

 

Marketing AI Institute

Ethan Mollick

Epic Content Marketing by Brian Piper and Joe Polizzi

Brianwpiper.com

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.