Aired: March 9, 2021

Creating an Adaptable Brand Promise in the Age of Social Media

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about:

– Working internally to create university marketing campaigns

– Creating a brand promise that captures your university’s core values

– Engaging students, professors, and alumni in the creative process

– Evolving current and future university marketing campaigns

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented.

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.