As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience.
That’s because prospective students want to feel a genuine connection with their peers through real stories. Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, believes higher ed marketers can bridge that need.
They just need to start thinking less like a big brand and more like Ted Lasso.
Nate sheds light on the need for empathy in enrollment marketing and why showcasing user-generated content is essential to building trust with student leads.
Join us as we discuss:
– Identifying emotional stories prospective students will connect with (7:02)
– Why authentic content is superior to overly-produced marketing (13:46)
– Stretching yesterday’s brand guidelines to solve today’s problems (26:28)
Check out these resources we mentioned during the podcast:
– Miami University (Ohio)
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